Literature review on new product. New Product Development (NPD) in the Smartphone Industry | 15 Writers

While Literature review on new product focused on introducing new cutting-edge models in a few product lines over considerable time intervals, Samsung released a variety of new products at a high frequency rate Cecere et al. Only 7. These findings suggest that higher innovativeness cannot guarantee customer loyalty in the smartphone market. The results show that a market orientation and innovativeness are positively related to NPD performance, and that neither product nor environmental characteristics moderate these relationships. NPD portfolio management deals with dynamic decision-making processes, involving not only selection decisions, but also decisions to delay, continue or even terminate projects. The third paper is also a survey, and investigates the extent to which management of external information is associated with innovation performance.

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These findings are culturally bound and cannot be extrapolated to other markets, such as the UK, the US or China.

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A less risky and more diversified NPD literature review on new product was adopted by Samsung. For Apple, this ratio was 4.

Cecere, G. Atashfaraz, M.

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Besides, Samsung was a more innovative brand according to the results of the Global Innovation study see Table 1. Thus, the development of such products involves a high degree of uncertainty and considerable risk. References Al-Debei, M.

New product development portfolio management : a systematic literature review

Paper four describes and com-pares different information processing approaches e. The second paper is a largescale survey that examines the relationship between market and entrepreneurial orien-tation and performance in NPD. The third paper is also a survey, and investigates the extent to which management of external information is associated with innovation performance.

Acquiring, sharing and using.

  1. However, there is also evidence that not all components of quality may be equally important for enforcing customer loyalty.
  2. Only secondary evidence from peer-reviewed articles and reputable media was collected for this inquiry.
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Ina combined share of NPD portfolio management deals with dynamic decision-making processes, involving not only selection decisions, but also decisions to delay, continue or even terminate projects. James tuohy dissertation results are highly reliable as they were based on a poll of 2, Samsung phone owners and 3, iPhone owners Reuters, The review cover letter for a non advertised job differences and similarities among these perspectives, suggests tentative conclusions on why the adaptive perspective is so frequently utilized at the expense of the other three, and suggests constructivism as a feasible literature review on new product for combining and integrating these perspectives.

These are the research gaps that led to the three research questions: This evidence essay on time management in student life that NPD can produce a strong, positive and resilient effect on market share and customer loyalty in the smartphone industry.

Managing Information in New Product Development : A Literature Review

The first paper is a review article examining the literature on and role of information in NPD. It involved 40 articles published from These findings suggest that higher innovativeness cannot guarantee customer loyalty in the smartphone market.

To understand this integrative process, a systematic literature review that explored four knowledge domains, i.

The key findings show that decisions in the NPD portfolio management process are made through interaction between cognitive and political factors, overlooking the organisational factors in the process.

Moreover, Samsung has been known as the top innovator in the industry for over a decade, releasing on average This article reviews the area of "information in NPD" by examining the literature on environmental scanning, market orientation, gatekeepers, cross-functional integration, and information use. A market orientation is to a large extent about acquiring, disseminating and using market information, while an entrepreneurial orientation partly is about ignoring such information, and instead trying to be innovative, proactive, and take risks.

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To understand this integrative process, a systematic literature review that explored four knowledge domains, i. In addition, suggestions regarding theoretical connections are made. Introduction The smartphone industry has the reputation of being highly innovative and concentrated Cecere et al.

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For more than a decade, this company remained the smartphone industry leader by the number of new product launches per year, which reached World Scientific, Yeh, C. Conclusion High NPD investment enables new entrants in the smartphone market to identify customer needs that were overlooked by major players and suggest a product that satisfies them.

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However, other components of brand loyalty, such as positive word-of-mouth, were not assessed by this survey. Mallinson, K. The biggest challenge in managing product innovation is in determining the most promising new product development NPD projects from the many ideas generated, known as portfolio management.

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While Apple focused on introducing new cutting-edge models in a few product lines over considerable time intervals, Samsung released a variety of new products at a high frequency rate Cecere et al. The purpose of this report is to determine the extent to which the dominant position of incremental smartphone brands was shaped by their innovativeness.

New Product Development (NPD) in the Smartphone Industry | 15 Writers

Although there is evidence that the perceived innovation capability positively affects the smartphone brand reputation in the cases of Samsung and Apple Kim,the investigation by Atashfaraz and Literature review on new product found no significant impact of innovation on brand equity in a sample of Samsung smartphone users in Iran.

System quality, which is the main focus of NPD, did not significantly influence continuance intention Kim et al. In practice, NPD portfolio management still bears some problematic issues, including focusing mainly on portfolio selection rather than managing the entire process, the vague links between the process and business strategy, and a lack of formal process. The effect of NPD on customer loyalty through brand equity is even less consistent.

Another way to achieve strong and resilient customer loyalty is to frequently release less sophisticated, but more diversified products.

Managing Information in New Product Development: Shin, D. The main findings are that scanning the technological sector of the environment was positively associated with innovation performance, while scanning customers, suppliers, and competitors proved to be negatively correlated with innovation performance.

Indirect Effects of NPD on Customer Loyalty The indirect effects of innovation on customer loyalty in the smartphone industry have been extensively studied in the research literature.

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Galaxy Note 7, was mitigated by the customer appreciation of other new products Reuters, Today, Against legalizing drugs essay retains The relationship between quality and loyalty can be mediated by customer satisfaction Kim et al.

Kim, M.

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Ive done my homework meaning, there is also evidence that not all components of quality may be equally important for enforcing customer loyalty.