UX Case Study: How Hubspot Redesigned Their Homepage

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And she still remembers admiring the Aeolidia-designed websites of other crafters from those early days. This allowed me to track both their progress and my obligations to keep us on task. Are there any areas for improvement? Photo credit: As with all other aspects of the project, the mobile and desktop versions were iterated on together on a parallel path. UX Designer Austin Knight led the project, supported by a team of three visual designer, developer and marketing manager. I contacted them again in early for marketing suggestions to increase my conversion rate and focus more on the target customer.

Contents

About Fairtrade ANZ Fairtrade is an active member of the global Fairtrade system and undertakes activities in the following key areas: In fact, the lo-fi prototypes bear a striking resemblance to the final product, ahold case study answers all the time spent gathering feedback and direction from users at this critical juncture.

They also coordinated well behind the scenes; my questions were always discussed by the right people and answered promptly. Stakeholder Interviews Since this project would literally change the digital face of HubSpot, Knight also interviewed executive leadership and product, marketing, sales, and customer support teams.

Shopify Website Redesign Case Study: Zinnia Folk Arts - Aeolidia

If your plans for the new year involve a new look and new functionality for your website, check out our design schedule and get our rate sheet. In this case, the first step of this work was to dive into analytics and user research to quickly validate assumptions.

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The team took a very unique set of photos intended to fit perfectly into the structure, allowing the off-hover state to show an out-of-focus section of a photo that would expand out into the right grid element on-hover, revealing the full photo and additional information.

Outside website redesign case study pdf immediate team, Knight also worked with six others for product positioning, copywriting, and technical development. However, since launching five months ago, the conversion rate has not yet increased much.

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Scheduling was excellent, and they were receptive to feedback. We asked users to perform a number of specific tasks, based on different user scenarios.

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The process began with a lengthy online questionnaire about my goals and desired results, followed by a phone call from the project coordinator to ensure we all understood the scope. We work in an industry where designers are becoming increasingly empowered by quantitative and qualitative data. Many people, attracted by the blog information concerning Mexico and Mexican folk art, are visiting the site but are not converting to buyers.

The free guide explains best practices based on real projects.

She told us: So when the company grew massively from a private company to a multi-product, public global organization, a homepage redesign was in order. Session recordings ran continuously throughout the whole design project, providing a stream of data to validate user interviews and usability tests.

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One interviewee had been purchasing Fairtrade coffee for years after seeing a thought provoking documentary. I engaged Aeolidia to update my e-commerce website and optimize it for mobile platforms.

OPPORTUNITY / CHALLENGE

As with all other my favourite festival diwali essay for class 4 of the project, the mobile and desktop versions were iterated on together on a parallel path. Anne was recently interviewed by the team at Clutch, a web design agency directory, about her experience working with us. What's It Worth?

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How effective was the workflow between your team and theirs? Affinity mapping Inputs for the Affinity Map include: The photo treatment became a distinctive design element and interaction that greatly increased user engagement.

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Key Findings: Knight discovered a significant number of users exhibited the following behaviors: I contacted them again in early for marketing suggestions to increase my conversion rate and focus more on the target customer. The grid-based, modular structure scales well across devices, content could be easily changed or moved and key sections could be updated with content inspired by stakeholder and user suggestions.

They also provided explanations, analysis, and recommendations hbs phd thesis my existing website. Phase deadlines were established as well as what was required of me to keep the process moving.

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Please try again. Coffee is the primary product that comes to mind when thinking about Fairtrade, many people are unaware of Fairtrade products beyond coffee and chocolate. This is the story of how a designer applied the focused research, collaboration and unwavering customer focus of Lean UX to deliver bottom-line results on a tight schedule. Grab design ebooks created by best designers All for free.

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I also appreciate the six-month status check to review data and evaluate performance areas requiring improvement. The new site is beautiful, very intuitive, mobile responsive, and solves a number of problems for me and for the customer.

We feature a selection of top-quality handmade Mexican crafts personally curated through visits to artisans in seven Mexican states.

BACKGROUND

The team created a modern aesthetic with bold colors, HD imagery and an atypical grid structure. Shopify Website Redesign Case Study: UX Designer Austin Knight led the project, supported by a team of three visual designer, developer and marketing manager.

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If you fill this in, you will be marked as a spammer. Describe the scope of their work in detail. This allowed me to track both their progress and my obligations to keep us on task. Fashion Revolution utilises a navigation bar with two tiers and provides a way for the user to self identify i. Navigation required going back to the top nav after reading each page, to move on to the next topic.

Fairtrade Website Redesign — A UX Case Study

The new site is a definite improvement from my previous one. Get The PDF And try out our weekly business tips by email Powered by ConvertKit About the Author Mallory began her curriculum vitae undergraduate sample as a creative entrepreneur inselling her handmade creations at local craft shows. Knight also examined heat maps and scroll maps conducted with 25, users each, supplyingunique data points.

The workflow was very effective. The new website features a streamlined backend for better control of inventory numbers, larger photographs, a well-designed pop-up for encouraging mailing list sign-ups, and an overall clearer picture of the purpose and story behind the business.

Knight interviewed customers not just to validate the other sources of data, but also as a basis for determining how the new homepage could deliver dynamic content to specific segments.

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Photo credit: I was very involved in the process, sharing several calls with them that included information additions or clarifications. Daily Stand Ups - held for 10 mins each morning where teammates delivered progress updates on the tasks they were completing.

One of their many recommendations was that the site needed to be mobile responsive.

UX Case Study: How Hubspot Redesigned Their Homepage

website redesign case study pdf They are a creative team that takes the time to understand the heart of the business. High vs Low impact. Trello — Website redesign case study pdf as primary project management curriculum vitae undergraduate sample within the team.

And she still remembers admiring the Aeolidia-designed websites of other crafters from those early days. Since the curriculum vitae undergraduate sample were live, anonymous, and undetected, the results were fairly reliable since they represented user behavior in a natural environment. Although the team is spread out across North America, their use of Basecamp facilitates easy communication and quick responses from everyone.

There has to be more to it.

Fairtrade Website Redesign — A UX Case Study – UX Collective

If no website redesign case study pdf loyalty exists, this is the best time to engage them. Our area of expertise is with businesses at the tipping point who need a push away from their DIY efforts and over to where they can make much bigger sales. Lo-Fi Prototyping Once the team decided on three major variations, they created lo-fi prototypes and added fidelity as needed to present to stakeholders for feedback.

Are there any areas for improvement? Key findings: