4 important Factors that Influence Consumer Behaviour

Research paper on factors affecting consumer behaviour, you...

A fitness freak would always look for fitness equipments whereas a music lover would happily spend on musical instruments, CDs, concerts, musical shows etc. College goers and students would prefer casuals as compared to professionals who would be more interested in buying formal shirts and trousers. You need to first understand the physiology of the consumer of a specific class, standard and of a specific market.

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The organizations also need to understand how reusing products influences a consumer. Finally, the consumer looks at the current prices of commodities and makes the decision about which products to consume.

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He would be more interested how to write a jurisprudence essay buying grocery items or products necessary for his survival. This decision take time as it needs too much of research work as the consumer will study almost all the options available in his economic range, the research is prolonged as the customer would want to buy the best option available for the price he is paying.

You can define them as the nation, the homework wizard w8 230, racial groups and also groups of people sharing the same geographic location Social Class Society possesses social class; in fact every society possesses one. Now that you know who is a consumer you also must know what is consumer behaviour and how does it affect the organizations.

We have four main factors that affect consumer behaviour they are; Consumer Behaviour — Cultural factors Culture plays a very vital role in the determining consumer behaviour it is sub divided in Culture Culture is a very complex belief of human behaviour it includes the human society, the roles that the society plays, the behaviour of the society, its values customs and traditions. For example buying goods from the grocery store that are goods used on daily basis like milk, eggs, bread, etc Buying products occasionally or limited decision making When a consumer tries to gain information about unfamiliar brands of familiar products of not very high value goods this is when a consumer makes a decision however occasionally.

Culture needs to be examined as it is a very important factor that influences consumer behaviour.

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In this process the consumer starts with recognizing the need of the product, and then finds a way or a medium of solving these needs, makes purchase decisions like planning whether he should buy or not buy a certain product, and then he confirms the information, jots down a plan and then implements the plan of making the purchase.

Meanwhile, there are several factors that influence consumer purchases, such as social, cultural, personal and psychological. An individual staying in a posh locality needs to maintain his status and image. Tim always looked for premium brands which would go with his designation whereas Jack preferred brands which were not very expensive. How to write a jurisprudence essay should the company improve their marketing strategy and marketing campaigns based on their focused consumer behaviour?

Personal Factors affecting Consumer Behaviour

Family life cycle consists of different stages as young singles, married couples, unmarried couples etc that help marketers to writing the essay nyu professors suitable products for each stage. Predicting single or consumer behaviour of a group is not just difficult because you never know what factors might influence them and when.

Consumer behaviour is physiological it is human behaviour it can change with the slightest change in the market, the atmosphere and the trend. The impact research paper on factors affecting consumer behaviour reference groups vary across products and brands.

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Of course only the influencing factors will confirm what will change the consumers buying pattern. The time required to gather such information is quite moderate for example buying of goods like clothes and cosmetics. So vendors are trying to find the roles and influence research paper on factors affecting consumer behaviour the husband, wife and children.

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Social factors are: For example, marketers can design products according to the needs of a specific geographical group. How does a single consumer decision effects a group of consumers that how to write my thesis discussion a group of people, this can include their friends, their family, etc.

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Here we should note that social class is not only determined by income, but there are several other factors such as wealth, education, occupation etc. A CEO or for that matter a senior professional can never afford to wear cheap labels and local brands to work.

It is research paper on factors affecting consumer behaviour that consumers change the purchase of goods and services over time. Personal factors Personal factors may also affect consumer behavior.

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Some of the important factors that influence personal buying behavior are: A young single would hardly be interested in buying a house, property, insurance policies, gold etc.

Teenagers would be more interested in buying bright and loud colours as compared to a middle aged or elderly individual who would prefer decent and subtle designs. You would never find a low level worker purchasing business suits, ties for himself. It is really important for some people to wear branded clothes whereas some individuals are really not brand conscious.

Thus marketing activities could be adapted to different social classes. How much an individual brings case study on the tyco company decides how much he spends and on which products? Service offered to a consumer also matters in influencing their behavior How a single or a group of consumer behavior does affects the society and the atmosphere and the economy of the nation.

Sub-Culture Sub-culture is the group of people who share the same values, customs and traditions.

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Not all individuals would prefer to buy similar products. You would hardly find an individual from a low income group spending money on designer clothes and watches. How can you motivate the consumer buying behaviour, helping him make a decision in selecting between products, the importance of their product and how will their decision affect them?

Here we should note that the purchase of roles change with changing lifestyles of consumers. What are the types of consumer behaviour? An individual who has a family, on the other hand would be more interested in buying something which would benefit his family and make their future secure. Studying consumer behaviour is a challenge take look at a few challenges that is how can you study consumer behaviour How to study consumer behaviour?

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You need to understand how does the customer think, reason, feel, and select between the option of products and services offered Then understanding the environment of the nursing case study paper is important. Therefore, purchasing decisions will be influenced by their role and status.

Tim was really conscious about the clothes he wore, the perfume he used, the watch he wore whereas Jack never really bothered about all this. Personal Factors affecting Consumer Behaviour Personal Factors affecting Consumer Behaviour Consumer Behaviour helps us understand the buying tendencies and spending patterns of consumers.

Factors Affecting Consumer Behavior

As a CEO of an organization, it was really essential for Tim to wear something really elegant and unique for others to look up to him. The consumer psychology is different when they shop and make decisions of spending their money. Reference groups also include opinion leader a person who influences others by his special skill, knowledge or other characteristics. College goers and students would prefer casuals as compared to professionals who would be more interested in buying formal shirts and trousers.

For example, a woman working in an organization as manager of finance. Reason being the consumers today have a huge variety of choice and a number of factors influence the behaviour of the consumers. You need to first understand the physiology of the consumer of a specific class, standard and of a specific market.

After selecting the products, the consumer makes an estimate of research paper on factors affecting consumer behaviour funds that can happen. Remember not just the income but even other factors describe social class of a group of consumers. It is important to know what social class is being targeted as normally the buying behaviour of a social class is quite similar.

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The influence of culture on the purchasing behavior varies from country to country, therefore sellers have to be very careful in the analysis of research paper on factors affecting consumer behaviour culture of different groups, regions or even countries. The explanation of these factors is as follows.

The last type is the impulse buying or the conscious planning type The job of the organizations here is to educate the consumers about their goods and services and motivate them to buy their goods and services. Individuals with high income would buy expensive and premium products as compared to individuals from middle and lower income group who would spend mostly on necessary items.

The knowledge of the consumer about the products, the industry and your competitors. If the decision to purchase a particular product is influenced by the wife of then sellers will try to target women in their ad.

Complex and involvement or extensive decision making Buying of products such as computers, laptops, property, cars, education, etc which requires a huge amount of research and economic involvement comes under this category or type.

Who is a consumer?

Initially, the consumer tries to find what products you would like to consume, then select only those products that promise greater utility. A fitness freak would always look for fitness equipments whereas a music lover would happily spend on musical instruments, CDs, concerts, musical shows research paper on factors affecting consumer behaviour.

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The consumers also take decisions based on the after sales services and the service provided by the organization and their distributors. A bachelor would prefer spending lavishly on items like beer, bikes, music, clothes, parties, clubs and so on. The environment includes the family of the consumer, their social atmosphere, their culture, etc.

Consumer behaviour deals with as to why and why not an individual purchases particular products and services. Now she is playing two roles, one of the chief financial officer and the mother.

Programmed or routine behaviour Buying of regular and daily goods that involve very less money and also minimum research work fits under this type of goods buying behaviour. Personal Factors play an important role in affecting consumer buying behaviour.

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Recommended courses. Consumer behaviour is a physiological process it is all related to the emotions of the consumer. Lifestyle Lifestyle, research paper on factors affecting consumer behaviour term proposed by Austrian psychologist Alfred Adler inrefers to the way an individual stays in the society. Age Age and human lifecycle also influence the buying behaviour of consumers.

How can you influence the customer with minimum knowledge by educating him about your products and services?

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Social factors Social factors also influence the purchasing behavior of consumers. For research paper on factors affecting consumer behaviour, if the product is visible as clothing, shoes, car etc. There are different processes involved in consumer behavior.