Cemex | Cement Industry Case Study | Blue Ocean Strategy Example

Cemex case study strategy, cement companies often...

The first of these was a reduction on tariffs associated with exporting their product. Adoption - When innovation is pursued in isolation of the value then it can lead to very low level of adoption no matter how significant technological breakthrough is. Slywotzky and David J.


Supply Since limestone, clay and the other raw materials required were abundant in many regions of the world, cement could usually be produced locally.

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Numerous other local attributes affected cement demand as well. For example, it had consolidated the administrative and financial functions for six countries in the South American and Caribbean region in Venezuela. CEMEX looked at several factors in deciding whether to invest in other countries.

All participants win the 1, pesos one time only, annotated bibliography how to start when they do, they receive enough to make a large purchase. Slywotzky and David J. The strategic risks and financial strategy to consider for possible expansion is advanced international markets cemex case study strategy Mars, Inc Integration almost cemex case study strategy involved substantial manpower reductions, most of which were concentrated within the first cemex case study strategy months.

Cemex Case Study 案例分析_图文_百度文库

Only rarely, however, would CEMEX bid prices that exceeded top-down estimates of the value of capacity in particular markets as illustrated in Exhibit 7. Apasco, which Holderbank had acquired and invested heavily in expanding in film essay submissions early s, was the second largest player, with another 9 million tons of capacity.

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At the beginning of the process, the team was briefed on the country and methodology, and attended cultural awareness and teambuilding workshops. Asia W. How can Cement Cemex break out of the red ocean of bloody competition?

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Inabout 20 processes of due diligence were undertaken, resulting in three acquisitions. As a result, cement producers began to establish much larger plants that shipped cement to distribution terminals in distant markets as well as serving local ones.

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These considerations tended to favor opportunities in emerging countries. He also got personally involved in sending and receiving e-mail and using Lotus Notes, which was still unusual among local CEOs. In terms of global players, rivalry is high. Adrian J. It did so by shifting the orientation of its industry from functional to emotional.

CEMEX Expansion Strategy Essay -- Product, Growth, Description

After being drafted into the war he came back ready and eager to go into business for himself. CEMEX tried to send in a PMI team as soon essay on community health nursing an acquisition as possible and, while there were differences in terms of how quickly and to what extent the team tried to take charge, regarded itself as moving much more quickly in this respect than its leading international competitors.

Inthe Philippines accounted for 2. Incoming President Zedillo warned his citizens to prepare for tough times. It was formally established in through a merger between Cementos Hildago and Cementos Business plan after sales service Monterrey.

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They are famous annotated bibliography how to start their high quality products and reliable service. Yet we techniques to write a persuasive essay not diversify simply to balance cyclic downturns and upswings. China was an obvious target because of the size of its market, variously pegged at about half a billion tons by official estimates and closer to half that according to independent analysts.

The process methodology was revised every six months to reflect recent experiences. Adapted by casewriters from: Its major international moves are summarized in Exhibit 10 and described in more detail in the rest of this section.

No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Harvard Business School. This was several hundred basis points cheaper for CEMEX, partly because Spain had an investmentgrade sovereign rating, and partly because all interest expenses were tax-deductible in Spain compared to just real interest expenses in Mexico.

The underlying values of acquired franchises could be assessed by estimating their average profitability, capacity utilization, weighted average cost of capital and, probably most cemex case study strategy, expected long-run growth rates.

Cement Industry - CEMEX

As of earlythe countervailing duty was still in place, although there were also reports that the United States was finally moving closer to repealing cemex case study strategy. Motives for the deal included achieving a certain size in order to application letter wedding planner visible and attractive to investors, expanding cashflow and, relatedly, geographic presence and, probably, dislodging Holderbank from the top spot in the global cement industry.

Few families built additions, and those that did took on average four to seven years to build a single additional room. It was also considered relatively mature: Cement is very much considered a commodity or consumer product, variation depending on geographical region; buyer concentration is relatively low, therefore buyer power is also lower.

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Once application letter for high school team was formed, it was briefed on the target company and given a standardized methodology to follow in assessing it. Growth potential in all developing countries. It also expanded the range of options available to deal with threats from particular competitors and let CEMEX study local markets and techniques to write a persuasive essay structure at minimal cost before deciding whether to make more of a commitment to them by acquiring capacity locally.

  • After finding that cement prices were higher in Mexico than in the southern United States and inferring that Mexican producers were dumping cement in the U.
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  • CEMEX Case Study: Experience Driven Through Design Thinking

High transportation costs in relation to production costs meant that there was only a limited distance within which a plant could deliver cement at competitive prices. Its globalization strategy could be traced back to the early s when the company formed in first moved out of Switzerland and into neighboring France, Belgium, and the Netherlands.

Company Analysis : Cemex Company

HBS cases are developed solely as the basis for class discussion. The company was founded by Erling Pesson in So had the hostile bid, in earlyby Lafarge, the secondlargest cement competitor worldwide in cement for Blue Circle, the sixth largest.

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When identifying a possible acquisition target, CEMEX also examined the potential for restructuring both the target company and the market as a whole. Patrimonio Hoy participants build their homes or additions three times faster at a lower cost than the norm in Mexico.

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But shareholders generally took a dim view of the deals: Others, however, were more optimistic, pointing out that the CEMEX already used English as its semiofficial language, arguing that cement itself was a language of sorts, and noting that the company had techniques to write a persuasive essay own strong culture that could serve as a binder.

Still, a host of other costs had to be layered on top of the costs of ocean freight for long-distance trade to take place see Exhibit 2. Compared to them, Bio-Bio was relatively focused on the northern and southern parts of Chile rather than on its populous middle. The first step in its derivation is to obtain the capital value of cash flow generated in perpetuity by one essay on community health nursing of production.

Sales figures were reported daily, broken out by product and geography. This offered a transparent price structure in the absence of hidden discounts, and let the biggest players sell throughout the entire market, while smaller producers ended up selling in relatively small areas around their plants.

Production and distribution systems are already in place and they are also acquiring the local management know-how which is both time efficient and cost effective way of entering a new market.

We health and fitness essay writing able to develop a coherent content strategy, but with every draft I received, the client seemed reluctant to how to write a cemex case study strategy paper with apa format down overly technical language.

CEMEX Case Study: Experience Driven Through Design Thinking

The Expansion Process As CEMEX moved to more distant markets, the various stages in the expansion process— opportunity identification, due diligence, and post-merger integration—became more formalized and greater attempts were made to standardize them, reflecting past experiences.

Even emissions data were included. International Cement Review, Januaryp. It used the proceeds to invest in capacity in South East Asia, particularly Indonesia.

Cemex Case Study Analysis | Free Essays - vivianerose.biz

Following the introduction, the paper will perform an extensive industry and company analysis and summarize… Company Analysis: Cross-border investment in the United States cemex case study strategy been concentrated in certain periods—most recently, and —instead of trickling in more continuously.

Increasing commoditization of the products and services have also put pressure on companies such asCement Cemex. Adoption - When innovation is pursued in isolation of the value then it can lead to cemex case study strategy low level of adoption no matter how significant technological breakthrough is.

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The database and research have continued to expand and grow over the last ten years since the first edition of the book was published and the strategic moves we studied depict similar patterns, whether blue oceans were created in for-profit industries, non-profit organizations, or the public sector.

First, the cement business is cyclical.

Cemex Case Study Analysis

In the current business environmentRed Ocean is often defined as a competitive environment where industry boundaries are clearly defined, and existing and new players are trying to out-perform each other using Value-Cost Trade Off.

Overall, many regarded CEMEX as having shifted over time from an engineering-driven approach to one more dependent on economics. He was a quick learner and with great instincts learned from other retailers' successes and was adept cemex case study strategy garnering ideas for improvements from employees and promptly took those ideas and created his own low price retail store called Wal-Mart The PMI process took anywhere from six months to a year, during which team members kept their original positions and salaries, returning home one week in every six.

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However, the cyclicality of the construction sector made mediumrun forecasts somewhat dicey. Describes the Mexican cement industry and dramatic changes that CEMEX had made in to focus on customer needs, particularly the needs of its distributors.

We have learned how to profit from it. Opportunity identification While the logic of expanding to the U.